当前位置:在线查询网 > 图书大全 > Space Race

Space Race_图书大全


请输入要查询的图书:

可以输入图书全称,关键词或ISBN号

Space Race

副标题: An Inside View of the Future of Communications Planning

ISBN: 9780470094518

出版社: Wiley

出版年: 2006-1-17

页数: 322

定价: USD 49.95

装帧: Hardcover

内容简介


Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.

关键词:Space Race