Nonprofit Strategic Positioning

副标题: Decide Where To Be, Plan What To Doe, Passion, And Profits (Afp Fund Develoment Serie

ISBN: 9780471717492

出版社: John Wiley & Sons Inc

出版年: 2006-3

页数: 245

定价: 452.00元

装帧: HRD

内容简介

Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.