Marketing Excellence

ISBN: 9780470060278

出版社: John Wiley & Sons Inc

出版年: 2007-1

页数: 373

定价: 361.00元

装帧: HRD

内容简介

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Marketing is all about ideas. And Marketing Excellence is about good ideas made great. Thecompanies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it’s likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today’s most revealing, readable and above all relevant lessons in Marketing Excellence.