Communication of Innovations
副标题: A Journey With Ev Rogers
ISBN: 9780761934776
出版社: Sage Publications Pvt. Ltd
出版年: 2006-07-05
页数: 248
定价: USD 37.95
装帧: Paperback
内容简介
This volume, a collection of 10 original essays, is in honour of the contributions of Everett Rogers to the field of communication and social change. Written by former students, colleagues and well known contemporaries, the essays present an intellectual landscape about social change. It illustrates how Rogers' students and colleagues have applied their scholarship to communication, management, social marketing, development studies, health promotion and intercultural communication, to name a few. Containing personal narratives and memories, and illustrated with pictures and boxed vignettes, the volume is a starting point and a guide for future scholarship and practice.