BRAND_图书大全

Strategic Brand Management BUILDING,MEASURING,AND MANAGING BRAND EQUITY

ISBN：9780131105836

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Strategic Brand Management BUILDING MEASURING AND MANAGING BRAND EQUITY

THE 360 DEGREE BRAND IN ASIA

ISBN：9780470820575

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THE 360 DEGREE BRAND IN ASIA

Brand Warfare

ISBN：9780071398503

This book is "BusinessWeek", "Wall Street Journal Business" and "New York Times Business" Bestselle...

Brand Warfare

Before the Brand: Creating the Unique DNA of an Enduring Brand Identity

ISBN：9780071393096

How to create a relevant, distinctive brand identity~Before you start building a brand through adve...

Before the Brand Creating the Unique DNA of an Enduring Brand Identity

Winning E-brand Strategies

ISBN：9781904298540

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Winning E brand Strategies

Strategic Brand Communication Campaigns

ISBN：9780844229522

In the marketplace of the 21st century, the critical form of customer communication will be broader...

Strategic Brand Communication Campaigns

OMNIPOWERFUL BRAND

ISBN：9780814404591

Frank Delano shares his secrets on how to find a powerful brand name, and how to catapult an averag...

OMNIPOWERFUL BRAND

The Brand Mindset

ISBN：9780071347952

'A superb book with real substance and passion that could and should change your organization. A pl...

The Brand Mindset

Defending the Brand

ISBN：9780814407547

"Leading brands and the intellectual property of successful organizations are increasingly falling ...

Defending the Brand

Be Your Own Brand

ISBN：9781576752722

Brands are typically associated with products and businesses, but David McNally and Karl Speak sugg...

Be Your Own Brand

THE BREAKAWAY BRAND: HOW GREAT BRANDS STAND OUT IN AN OVER-CROWDED MARKETPLACE

ISBN：9780072262377

Identifies the five characteristics shared by exceptional brands like Apple, Volkswagen, and JetBlu...

THE BREAKAWAY BRAND HOW GREAT BRANDS STAND OUT IN AN OVER CROWDED MARKETPLACE

BRAND POSITIONING 2E

ISBN：9780070581593

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BRAND POSITIONING 2 E

FCB ULKA: BRAND BUILDING ADVERTISING

ISBN：9780074633380

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FCB ULKA BRAND BUILDING ADVERTISING

CREATING BRAND LOYALTY

ISBN：9780814405017

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CREATING BRAND LOYALTY

BUILDING BRAND VALUE

ISBN：9780070583221

Business is all about building brand value , in the eyes of the consumer, the society and intermedi...

BUILDING BRAND VALUE

From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand

ISBN：9780071371896

Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New ...

From Bricks to Clicks 5 Steps to Creating a Durable Online Brand

The Brand Marketing Book

ISBN：9780844222578

Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand...

The Brand Marketing Book

Brand Aid

ISBN：9780814406816

Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Ai...

Brand Aid

Brand New

ISBN：9781578512218

Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled ov...

Brand New

Asian Brand Strategy

ISBN：9781403992796

Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian comp...

Asian Brand Strategy

Brand Leadership

ISBN：9780684839240

A dozen management fads have come and gone in the past decade, but brand equity, first...

Brand Leadership

Wake up.Baby Woodstock! It s morning.Time to start a brand new day!

ISBN：9780689863653

Wake up, Baby Woodstock! It's morning. Time to start a brand ne...

Wake up Baby Woodstock It s morning Time to start a brand new day

The Brand Gap

ISBN：9780321348104

在线阅读本书 THE BRAND GAP is the first book to present a unified theory of brand-building. Wh...

The Brand Gap

Brand Portfolio Strategy

ISBN：9780743249386

With the explosion of brands in today's marketplace, a mastery of brand management has become essen...

Brand Portfolio Strategy

Designing Brand Identity

ISBN：9780471746843

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Designing Brand Identity

Brand New Justice, Second Edition

ISBN：9780750666008

Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here ...

Brand New Justice Second Edition

8周打造第一品牌 Why Johnny Can't Brand

ISBN：9781591841128

Too many companies think that splashy advertising and cool packaging is the same thing as brandi...

8 周打造第一品牌 Why Johnny Can t Brand

Measuring Brand Communication ROI

ISBN：9781563180743

This book moves marketing into a new phase of financial accountability. Written by Don E. Schultz a...

Measuring Brand Communication ROI

Interbrand's Brand Glossary

ISBN：9781403998095

Interbrand, the leading authority in brand consulting and design, has produced this detailed and co...

Interbrand s Brand Glossary

Brand Failures

ISBN：9780749444334

"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succee...

Brand Failures

Brand Manners

ISBN：9780470856109

How often has a companya s handling of a customera s telephone call turned out to be a turn--off? H...

Brand Manners

ISBN：9780471496069

How often has a company's handling of a customer's telephone call turned out to be a turn-off? How ...

Brand Manners

Living the Brand

ISBN：9780749441296

* Fully updated edition of an inspirational branding title ...

Living the Brand

Brand Warfare

ISBN：9781932378054

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Brand Warfare

Brand Rejuvenation

ISBN：9780749445669

At some point in their lives, all brands begin to look old - either over-taken by younger brands mo...

Brand Rejuvenation

How to Establish a Unique Brand in the Consulting Profession

ISBN：9780787955137

As an experienced consultant, you'll find this unique book an invaluable aid in establishing the le...

How to Establish a Unique Brand in the Consulting Profession

Brand New Friend

ISBN：9781846173479

When Rob's girlfriend asks him to leave London and live with her in Manchester, it means leaving be...

Brand New Friend

Brand Management 101

ISBN：9780470822296

Brand Management 101 offers 101 "lessons" into the real world application of marketing principles. ...

Brand Management 101

Caminhos de Jo?o Brand?o

ISBN：9788501063298

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Caminhos de Jo ? o Brand ? o

The Cult of the Luxury Brand

ISBN：9781904838050

"The Cult of the Luxury Brand" is the first book to explore how and why an amazing "luxeplosion" is...

The Cult of the Luxury Brand

Brand Culture

ISBN：9780415355995

Brands occupy an increasingly prominent place in the managerial mind as well as the cul...

Brand Culture

Making the Most of Your Corporate Brand

ISBN：9780273633846

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Making the Most of Your Corporate Brand

MARRIED TO THE BRAND

ISBN：9781595620095

Book Description Although American companies spend a staggering $500 billion on advertising a...

MARRIED TO THE BRAND

Brand It Like Beckham

ISBN：9781904879299

David Beckham as commercial property and marketing brand is examined in this book. His start as a s...

Brand It Like Beckham

ISBN：9780954282950

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Brand It Like Beckham

Brand Vision 2007/2007品牌设计

ISBN：9789889955007

Brand Vision 2007收集全球范围2005年12月至2006年12月间最新品牌视觉设计杰出案例200余套，单件视觉作品达420多件，且配以阐述文字，让每个案例的设计概念一目了然。《Bra...

Brand Vision 2007 2007 品牌设计

Wally Olins on Brand

ISBN：9780500285152

"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority o...

Wally Olins on Brand

Brand Innovation Manifesto

ISBN：9780470027516

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s b...

Brand Innovation Manifesto

Advanced Brand Management

ISBN：9780471479253

Branding your firm's future-with success More than a name game, product branding is often ...

Advanced Brand Management

Brand Hijack

ISBN：9781591841401

brand hi·jack (br?and h? ˉ-j?ak'): consumer takeover (synonym).The consumer's act of commandeering ...

Brand Hijack