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GLOBAL MARKETING MANAGEMENT 全球营销管理(第五版)

ISBN:9787302024958

内容提要 本书作者所著的《多国营销管理》(1974)一书曾开创国际市场营 销之先河。本书则沿袭了《多国营销管理》的优点,即将最新的实践 经验与研究成果和对该领域未来发展...

GLOBAL MARKETING MANAGEMENT 全球 营销 管理 第五


Information and Communications Technology for Competitive Intelligence (Advanced Topics in Global Information Management)

ISBN:9781591401421

Addressing the need for information and communications technology (ICT) tools for competitive intel...

Information and Communications Technology for Competitive Intelligence Advanced Topics in Global Information Management


Iap Global Ocean-Atmosphere-Land System Model

ISBN:9787030078605

...

Iap Global Ocean Atmosphere Land System Model


Global Culture Industries

ISBN:9780745624839

In the first half of the twentieth century, Theodor Adorno wrote about the ‘culture industry’. For ...

Global Culture Industries


PLAYER''S MANUAL The Business strategy Game A Global Industry Simulation

ISBN:9780071201599

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PLAYER S MANUAL The Business strategy Game A Global Industry Simulation


Global Business Today

ISBN:9780071214711

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Global Business Today


The Mirage of Global Markets

ISBN:9780130470669

Why do even the best companies struggle to become as profitable in international markets as they ar...

The Mirage of Global Markets


Global Leadership

ISBN:9780131402430

The follow-up to Marshall Goldsmith's 500,000-copy bestseller The Leader of the Future, Global Lead...

Global Leadership


Global Diasporas

ISBN:9780295976204

What is a diaspora? For the Greeks, from whose language the word originated, diaspora meant the dis...

Global Diasporas


Organisational Behaviour: A Global Perspective (平装)

ISBN:9780471342663

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Organisational Behaviour A Global Perspective 平装


Basic Marketing A Global-Managerial Approach,15e

ISBN:9780071111768

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Basic Marketing A Global Managerial Approach 15 e


DEREGULATION N RESTRUCTURG OF GLOBAL OIL

ISBN:9780070436015

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DEREGULATION N RESTRUCTURG OF GLOBAL OIL


GLOBAL INNOVATION STRATEGIES

ISBN:9780074636527

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GLOBAL INNOVATION STRATEGIES


Take Your Business Global

ISBN:9781932156522

Dreaming of big returns from selling your product in global marketplace? Want an expert in your cor...

Take Your Business Global


CBT ON MANAGING GLOBAL SOFTWARE PROJECTS

ISBN:9780070588035

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CBT ON MANAGING GLOBAL SOFTWARE PROJECTS


MANAGING GLOBAL SOFTWARE PROJECTS

ISBN:9780074638514

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MANAGING GLOBAL SOFTWARE PROJECTS


GLOBAL BUSINESS FINANCE

ISBN:9780074635148

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GLOBAL BUSINESS FINANCE


THOUGHTS ON THE NEW GLOBAL ECONOMY

ISBN:9780074635841

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THOUGHTS ON THE NEW GLOBAL ECONOMY


EMERGING ROLE OF IT IN THE GLOBAL BUS EN

ISBN:9780074636305

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EMERGING ROLE OF IT IN THE GLOBAL BUS EN


GLOBAL CAPITAL MARKETS 2E

ISBN:9780074636725

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GLOBAL CAPITAL MARKETS 2 E


World Whitewater: A Global Guide for River Runners

ISBN:9780070119628

Whether you're up for the most challenging runs in the remotest places on earth, or are just lookin...

World Whitewater A Global Guide for River Runners


The Global Positioning System & Inertial Navigation

ISBN:9780070220454

With GPS and INS hardware becoming ever smaller and less expensive, innovative opportunities for co...

The Global Positioning System Inertial Navigation


High Performance Sales Organizations: Creating Competitive Advantage in the Global Marketplace

ISBN:9780071351607

"A must-read for the business leader of today and tomorrow."--John G. O'Neill, Vice President, 3M C...

High Performance Sales Organizations Creating Competitive Advantage in the Global Marketplace


Global Investment Risk Management

ISBN:9780071353151

GLOBAL INVESTMENT RISK MANAGEMENT outlines hands-on systems, policies, and procedures that will hel...

Global Investment Risk Management


Timebomb:The Global Epidemic of Multi-Drug Resistant Tuberculosis

ISBN:9780071359245

"This is an excellent book. It should be read by all who are interested in any aspect of Tuberculos...

Timebomb The Global Epidemic of Multi Drug Resistant Tuberculosis


Developing Global Executives

ISBN:9781578513369

In our borderless global economy, companies must ship their executives nearly as far and wide as th...

Developing Global Executives


GLOBAL EQUITY SELECTION STRATEGIES REV

ISBN:9780814406564

In this completely revised best-selling book, author and market expert Ross Bruner’s panel of exper...

GLOBAL EQUITY SELECTION STRATEGIES REV


WORLD VIEW: GLOBAL STRAT 4 NEW ECONOMY

ISBN:9781578511853

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WORLD VIEW GLOBAL STRAT 4 NEW ECONOMY


DEVELOPING HUMAN RES IN GLOBAL ECOMOMY

ISBN:9781583760246

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DEVELOPING HUMAN RES IN GLOBAL ECOMOMY


Eight Giant Steps to Global Domination

ISBN:9780071362412

Reveals the marketing strategies behind the success of the Itsy Bitsy Entertainment Company, teachi...

Eight Giant Steps to Global Domination


The Global Me

ISBN:9781891620614

"Diversity," declares Wall Street Journal senior writer G. Pascal Zachary in his opening to The Glo...

The Global Me


Global Strategy (with World Map and InfoTrac)

ISBN:9780324288520

The limited number of global or international strategy textbooks almost exclusively focuses on how...

Global Strategy with World Map and InfoTrac


Global Burden of Disease

ISBN:9780674354487

The Global Burden of Disease and Injury Series details and analyzes global patterns o...

Global Burden of Disease


Global Assassins

ISBN:9781842401446

Not since the phenomenal rise (and subsequent demise) of grunge superstars Nirvana 10 years ago, ha...

Global Assassins


New Regionalism in the Global Political Economy

ISBN:9780415277686

This collection features a distinguished list of international contributors who provide...

New Regionalism in the Global Political Economy


The New Geography of Global Income Inequality

ISBN:9780674010673

The surprising finding of this book is that, contrary to conventional wisdom, global income inequal...

The New Geography of Global Income Inequality


Global Competition Between and Within Standards

ISBN:9780333970393

Managing technology and globalization are two of the main concerns facing companies today. Jeffry l...

Global Competition Between and Within Standards


Making Urban Transport Sustainable (Global Issues)

ISBN:9780333981986

Making Urban Transport Sustainable addresses the future of urban transport as a global issue. Money...

Making Urban Transport Sustainable Global Issues


Toward a Global Civilization of Love and Tolerance

ISBN:9781932099683

...

Toward a Global Civilization of Love and Tolerance


Doing Business With China (Global Business Series)

ISBN:9780875730455

The Global Business Series is designed to ease the process of doing business abroad. Though each bo...

Doing Business With China Global Business Series


Macroeconomics in the Global Economy

ISBN:9780131022522

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Macroeconomics in the Global Economy


Global Soul

ISBN:9781587590641

...

Global Soul


Global Capitalism

ISBN:9780393058086

A rich, revealing history of the economic and political events that have shaped our time. ...

Global Capitalism


Global Research Nuclear Reactors Handbook, Volume 1

ISBN:9780739700488

Ultimate directory of nuclear research reactors located worldwide. Basic technical information on r...

Global Research Nuclear Reactors Handbook Volume 1


Global Research Nuclear Reactors Handbook, Volume 2

ISBN:9780739700495

Ultimate directory of nuclear research reactors located worldwide. Basic technical information on r...

Global Research Nuclear Reactors Handbook Volume 2


Applications of Digital Wireless Technologies to Global Wireless Communications

ISBN:9780132142724

...

Applications of Digital Wireless Technologies to Global Wireless Communications


China's Global Reach

ISBN:9781412069113

China is on the rise! A fast developing China is altering the global map. Get the inside story from...

China s Global Reach


Emerging Financial Markets in the Global Economy

ISBN:9789810238452

...

Emerging Financial Markets in the Global Economy


The Global Village

ISBN:9780195079104

Marshall McLuhan's posthumous The Global Village, co-authored by Bruce Powers, explores the new "la...

The Global Village


Japanese New Religions in Global Perspective (New Religious Movements)

ISBN:9780700711857

Since the 1960s virtually every part of the world has seen the arrival and establishment of Japanes...

Japanese New Religions in Global Perspective New Religious Movements