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GLOBAL MARKETING MANAGEMENT 全球营销管理(第五版)

ISBN:9787302024958

内容提要 本书作者所著的《多国营销管理》(1974)一书曾开创国际市场营 销之先河。本书则沿袭了《多国营销管理》的优点,即将最新的实践 经验与研究成果和对该领域未来发展...

GLOBAL MARKETING MANAGEMENT 全球 营销 管理 第五


Network Marketing网络营销

ISBN:9787115091987

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Network Marketing 网络营销


Marketing Mix Standardisation in International Marketing


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MarketingMixStandardisationinInternationalMarketing


Business Marketing


This text is targeted at the undergraduate Business Marketing course. It introduces the concepts o...

BusinessMarketing


Connected Marketing, First Edition

ISBN:9780750666343

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth ...

Connected Marketing First Edition


Marketing Your Consulting Services

ISBN:9780787965433

Elaine Biech keeps her promises. Just open Marketing Your Consulting Services to the preface, and ...

Marketing Your Consulting Services


Techno-Ready Marketing

ISBN:9780684864945

Conventional techniques for marketing technology products fail primarily because marke...

Techno Ready Marketing


Marketing Research 7E

ISBN:9789971513894

Transform a world of marketing data into strategic advantage In a world exploding with marketing da...

Marketing Research 7 E


BEST PRACTICES IN INTERNATIONAL MARKETING

ISBN:9780030340369

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BEST PRACTICES IN INTERNATIONAL MARKETING


MARKETING CHANNELS

ISBN:9780071121002

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MARKETING CHANNELS


SERVICES MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

ISBN:9780071199148

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SERVICES MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM


ADVERTISING AND PROMOTION An Integrated Marketing Communications Perspective Sixth Edition

ISBN:9780071216784

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ADVERTISING AND PROMOTION An Integrated Marketing Communications Perspective Sixth Edition


The Art of Cause Marketing

ISBN:9780071387026

Experts agree that "The Art of Cause Marketing" is an instant classic! 'A very valuable practical g...

The Art of Cause Marketing


Marketing Research, 7th Edition (精装)

ISBN:9780471363408

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Marketing Research 7 th Edition 精装


Harvard Business Review on Marketing

ISBN:9781578518043

Book Description Harvard Business Review is a brand name recognized throughout the world. ...

Harvard Business Review on Marketing


WHEN MARKETING BECOMES A MINEFIELD

ISBN:9781591395058

PR disasters. Clashes between global managers. Faulty products. This guide helps marketers learn to...

WHEN MARKETING BECOMES A MINEFIELD


Marketing Management

ISBN:9780130122179

This world-wide best-selling book highlights the most recent trends and developments in global mark...

Marketing Management


The 7 Essential Steps to Successful eBay Marketing

ISBN:9780072260915

This title reveals what it takes to make your listings stand out from the crowd, inspire confidence...

The 7 Essential Steps to Successful eBay Marketing


Clueless In Marketing Communications从营销沟通新人到营销沟通高手

ISBN:9780131028418

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Clueless In Marketing Communications 营销 沟通 新人 营销 沟通 高手


MARKETING MANAGEMENT ELEVENTH EDITION

ISBN:9780130497154

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MARKETING MANAGEMENT ELEVENTH EDITION


MANAGEMENT AND MARKETING

ISBN:9781899396801

In over 70 units MANAGEMENT AND MARKETING teaches the essential language and terminology in each of...

MANAGEMENT AND MARKETING


Strategic Marketing Management, 6th Edition

ISBN:9780471415725

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Strategic Marketing Management 6 th Edition


Marketing Management

ISBN:9780324022032

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Marketing Management


Effective Marketing with InfoTrac College Edition

ISBN:9780324063929

With consolidated coverage of the principles of marketing, Effective Marketing stands out for its e...

Effective Marketing with InfoTrac College Edition


Marketing

ISBN:9780324068610

...

Marketing


Marketing: an introduction 7e

ISBN:9780131273122

This accessible, streamlined introduction to marketing by two of today's best-selling marketing aut...

Marketing an introduction 7 e


Basic Marketing A Global-Managerial Approach,15e

ISBN:9780071111768

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Basic Marketing A Global Managerial Approach 15 e


Basic Marketing

ISBN:9780071124003

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Basic Marketing


KEY CONCEPTS IN MARKETING

ISBN:9781403915276

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KEY CONCEPTS IN MARKETING


Christmas Advertising,Marketing & Display

ISBN:9781584710622

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Christmas Advertising Marketing Display


The Handbook of Online Marketing Research: Knowing Your Customer Using the Net

ISBN:9780071361149

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The Handbook of Online Marketing Research Knowing Your Customer Using the Net


Analyzing Markets, Products, and Marketing Plans

ISBN:9780658001338

From the American Marketing Association, the world's largest and most comprehensive professional as...

Analyzing Markets Products and Marketing Plans


MARKETING THE HR FUNCTION

ISBN:9781904298434

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MARKETING THE HR FUNCTION


Power Marketing for Small Business

ISBN:9781555715243

Guides you step-by-step through all aspects of marketing. No jargon- just the facts and tips to get...

Power Marketing for Small Business


The Ultimate Guide to Sports Marketing

ISBN:9780071361248

This title includes vital industry information, Internet strategies, and more. It offers an insider...

The Ultimate Guide to Sports Marketing


Big Business Marketing For Small Business Budgets

ISBN:9780071405973

小企业的竞争优势主要在于其能够比与之竞争的大企业提供更加个性化的服务。然而,客户关系管理(CRM)方法和网络技术现在已经使得全球性的企业看起来而且运转起来比以前更“小”,这迫使本土企业不得不去发掘新...

Big Business Marketing For Small Business Budgets


Marketing for Pharmacists

ISBN:9781582120041

Provides a practical guide on marketing pharmaceutical services. This comprehensive resource equip...

Marketing for Pharmacists


Smart Marketing for Small Business

ISBN:9780074710753

Marketing is not just about selling, advertising or promoting. It is about finding out what custome...

Smart Marketing for Small Business


Entrepreneur Magazine's Ultimate Small Business Marketing Guide

ISBN:9781932156102

...

Entrepreneur Magazine s Ultimate Small Business Marketing Guide


Opportunities in Marketing Careers

ISBN:9780071448987

Are you looking for the latest information to open the door to the career of your dreams? "Opportun...

Opportunities in Marketing Careers


Leading Through Relationship Marketing

ISBN:9780074713747

Relationship marketing is what relationships in business are all about; the strategy of properly al...

Leading Through Relationship Marketing


Effective e-mail Marketing

ISBN:9780814471470

E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic b...

Effective e mail Marketing


Resumes for Sales and Marketing Careers, Third edition

ISBN:9780071438513

Sales and marketing are wide-ranging fields covering everything from customer service representativ...

Resumes for Sales and Marketing Careers Third edition


Marketing As Strategy

ISBN:9781591392101

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost ...

Marketing As Strategy


Hot Marketing, Cool Profits

ISBN:9780074711590

Hot Marketing, Cool Profits is a comprehensive toolkit of 200 practical and proven ideas that will ...

Hot Marketing Cool Profits


Strategic Marketing Management

ISBN:9780071450935

Book Description THE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw...

Strategic Marketing Management


Emotion Marketing

ISBN:9780071364140

'Hallmark opens a door to a strategy that all businesspersons know is critical but are unwilling to...

Emotion Marketing


OPT-IN MARKETING

ISBN:9780071435284

offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a...

OPT IN MARKETING


Successful Network Marketing for the 21st Century

ISBN:9781555715571

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Successful Network Marketing for the 21 st Century


Guerilla Marketing in 30 Days

ISBN:9781932531299

Distillation of the best-selling "marketing" book series in history (Guerrilla Marketing), that det...

Guerilla Marketing in 30 Days