ABC's of Relationship Selling w/ACT! Express CD-ROM (Mcgraw-Hill/Irwin Series in Marketing)

ISBN: 9780073203157

出版社: McGraw-Hill/Irwin

出版年: 2004-12-02

页数: 548

定价: $ 153.68

装帧: Paperback

内容简介

"ABC's of Relationship Selling, 8/e" by Futrell is written by a sales person turned teacher and is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Up-john, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset. This affordable, brief paperback contains a wealth of exercises and role plays is perfect for a selling course where professors spend considerable time utilizing other resources and projects. The text also makes a nice companion to a sales management text in Marketing programs that offer a sales management course, but do not offer a separate selling course.