Higher Profits Through Customer Lock-In

ISBN: 9780324202656

出版社: Thomson Learning College

出版年: 2004-12

页数: 208

定价: $ 42.88

装帧: HRD

内容简介

For managers who ask themselves, how can I increase the switching costs of my customer?, HIGHER PROFITS THROUGH CUSTOMER LOCK-IN provides different strategies for locking in customers, including integrating products into the company's business systems (Microsoft, SAP, etc).