Customer Loyalty

ISBN: 9781403997630

出版社: Palgrave Macmillan

出版年: 2005-11

页数: 256

定价: $ 66.67

装帧: HRD

内容简介

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.