The Customer Loyalty Solution

ISBN: 9780071363662

作者: Arthur M Hughes

出版社: McGraw-Hill Trade

出版年: 2003-02-01

定价: 254.6

内容简介

To be successful, database marketers have to think like customers. They have to dream up strategies they think will work, test them, come up more new ideas, and test them again. Arthur Hughes, a leadi