The Customer Delight Principle

ISBN: 9780658010040

作者: Timothy Keiningham\Terry Vavra

出版社: McGraw-Hill Trade

出版年: 2001-07-01

定价: 254.6

内容简介

Here＇s how your company can take customer satisfaction to a new level and reap the profits!~The Customer Delight Principle shows how customer delight -- not mere satisfaction -- drives repeat purchasi