2,239 Tested Secrets for Direct Marketing Success

ISBN: 9780844203492

作者: Denny Hatch\Don Jackson

出版社: McGraw-Hill Trade

出版年: 1999-1

页数: 368

定价: $ 31.58

装帧: Pap

内容简介

Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this is the essential tool for techniques that produce results. Experts Denny Hatch and Don Jackson cover all you need to know from planning to implementation, and from target strategy to all aspects of the creative process.