Marketing Real People& Mktg Planpro 6.0 Pkg

ISBN: 9780131970854

出版社: Addison Wesley Longman

出版年: 2004-12

页数: 0

定价: USD 176.67

装帧: Hardcover

内容简介

For the Principles of Marketing course. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.