The Marketing Plan

副标题: How to Prepare and Implement It

ISBN: 9780814471012

作者: William M·Luther

出版社: AMACOM

出版年: 2001-07-27

页数: 318

定价: USD 19.95

装帧: Paperback

内容简介

This completely updated guide covers all the fundamentals of building a sound and profitable marketing plan. Readers learn how to position their business based on an astute analysis of market economic