Attracting Perfect Customers

副标题: The Power of Strategic Synchronicity

ISBN: 9781576751244

作者: Hall

出版社: BERRETT KOEHLER

出版年: 2001-10

页数: 205

定价: $ 25.93

装帧: Pap

内容简介

The authors outline a simple strategic process for making business so highly attractive that perfect customers and clients are naturally drawn right to them. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmanoeuvring the competition. Using the strategic attraction planning process any business should be able to attract customers that perfectly fit their organization. "Attracting Perfect Customers" takes you step-by-step through the strategic attraction process. The authors reveal six standards of strategic synchronicity and share simple, fun, easy-to-follow exercises that can be applied to any organization.