The Practical Guide to Sales & Marketing Management (精装)

ISBN: 9780137758678

出版社: Prentice Hall

出版年: 1998年6月1日

页数: 390 页

定价: 99.0

装帧: 精装

内容简介

This work offers anyone with sales and marketing responsibilities an understanding of how these departments operate, and how they can better achieve their sales goals. Case studies are featured, as well as the inclusion of sample forms. Areas covered include the product development process, market share strategies, competitive research, campaign creation and execution, and the role of advertising and promotion.

length: (cm)24.2 　　　　　　　　　width:(cm) 18.2

Book Dimension

Height (mm) 229 　　　　　　　　　　 Width (mm) 152