What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave
ISBN: 9780785211983
出版社: 2005-08-01 (2005年8月1日)
出版年: 2005年08月
页数: 195 页
定价: 96.00
装帧: 精装
内容简介
Scott McKain's experience as vice chairman of a rapidly growing $100 million organization, and his client relationships with the world's leading organizations, have convinced him that there is a stunning difference between what customers want and what most organizations offer. This widening gulf creates dissatisfaction, distrust, and-worst of all for any business-disloyalty.
What customers really want today is a superior client experience. Sure, they want good service, a good product, and a good price. But what creates client loyalty is the connection created by organizations through the use of these elements along with personalization, differentiation, and emotion.
length: (cm)23.9 width:(cm)16.1