Marketing Green Buildings

副标题: Guide for Engineering, Construction and Architecture

ISBN: 9780849393815

出版社: Fairmont Press

出版年: 2006-04-05

页数: 251

定价: USD 125.00

装帧: Hardcover

内容简介

Engineers, architects, and contractors who want to expand their involvement in the green buildings market need a firm grounding in marketing strategies and tactics being used most successfully in this growing field. Marketing Green Buildings: Guide for Engineering, Construction & Architecture provides an effective tool for professional green building enthusiasts and advocates presenting green design features, sustainable strategies, and new products to potential green building clients It presents clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED? in green building projects.