Cause Marketing for Nonprofits

副标题: Partner For Purpose, Passion, And Profits (Afp Fund Develoment Serie

ISBN: 9780471717508

出版社: John Wiley & Sons Inc

出版年: 2006-3

页数: 312

定价: 470.00元

装帧: HRD

内容简介

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.