Brands and Branding (The Economist Series)

ISBN: 9781576601471

出版社: Bloomberg Press

出版年: 2004-02

页数: 256

定价: USD 32.95

装帧: Hardcover

内容简介

Pocket-sized text reviews the best practices in branding and recognizes the power of brands in large and small organizations. Covers everything from brand positioning to brand protection as well as visual and verbal identity of brands. Includes index. DLC: Brand name products.