THE BREAKAWAY BRAND: HOW GREAT BRANDS STAND OUT IN AN OVER-CROWDED MARKETPLACE

ISBN: 9780072262377

作者: Francis J·Kelly/Barry Silverstein

出版社: McGraw-Hill

出版年: 2005-10-01

页数: 289

定价: $29.95

装帧: HRD

内容简介

Identifies the five characteristics shared by exceptional brands like Apple, Volkswagen, and JetBlue—and explains how anyone can create a killer brand. Companies invest more than $100 billion annua