The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First
ISBN: 9780071352109
作者: Harvey Thompson
出版社: McGraw-Hill Trade
出版年: 1999-10-01
定价: 254.6
内容简介
IBM's battle plan for attracting new customers--and keeping them for life. IBM--history's most remarkable organization--stays on top by constantly honing and refining its marketing strategies. One vit